The 5 Barriers to Success

17 February 2008

Are there only 5?

Well, regardless of how many obstacles or barriers you encounter, Skelliwag wants to help you out.

If you’ve been wondering why your blog or website hasn’t been growing as quickly or steadily as you hoped, you might be encountering one (or more) of the five barriers to success.

In brief, the 5 barriers and their links (for an indepth discussion of each) are:

  1. Lack of Significance — For readers to link, comment or vote for your content it needs to invoke a strong reaction in readers — in other words, it needs to be significant to them.
  2. Lack of Entry Points — Visitors can’t reach your blog without an entry point. There are only three types of entry points: (a) Links; (b) Search engines; and (c) Social media.
  3. The Absence of Definition — If you’re writing for people rather than on topics, you’re forced to think about who you’re writing for, what interests them, what their needs are and how you can be useful. If you’re writing about topics alone without considering the context, there’s no compass to follow.
  4. Perception is Everything — A blog that looks and feels unread and unremarkable will often become one. A website that looks slick and popular will often go on to become well-known, even if it’s not highly trafficked in the beginning.
  5. Blogging Without Examination — You’ll never be able to affect change if you don’t realize change is needed. You can’t realize change is needed unless you take the time to think, examine and evaluate.

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