ChromaticSoul :: The Blog

Great Marketing Advise on How to Handle Inquiries

Posted on: 13 July 2007

Yesterday, Mike over on Six Figure Photography posted a great article titled How to Turn Inquiries Into Sales. I know I’m weak in the marketing area of my business so I’m always interested in ways to improve and I particularly like “real life” examples that I hear from other photographers who have found a successful way to market themselves.

The example Mike gives is a very common one. He provides an example of how a typical inquiry is handled and then he shows readers a better approach. The key point to remember is:

Did you know that only 10 to 20 percent of people choose their photographer based on price alone? The other 80 to 90 percent of people are more interested in the value you bring to their lives. (via Six Figure Photography).

Right away, this should indicate to photographers that you can ask for any reasonable price if you’re work is good. You don’t have to be an expert photographer. The key is knowing how to handle your subjects and integrate yourself into their lives so that they believe you have their best interest at heart and now just profit.

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  • thebail: Reblogged this on Underwater Ap
  • Veronica Lynne: Did you use it? It's RODEO time! That might make a good pic for the fb page to.
  • Veronica Lynne: Certainly. I am flattered. Just give credit--ChromaticSoul Photos. Also, I would love to see how you use it. The rodei is this weekend! Veronica Lynn
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