ChromaticSoul :: The Blog

Self-Promotion for Photographers

Posted on: 11 October 2007

Pixelated Image is running a series on Self-Promotion for Photographers. This is a must read for all photographers. It’s both entertaining and informing.

The series began with Identity.

I’m assuming that you’ve by-passed or passed-through the stage wherein you tell everyone you shoot everything for any budget. If you haven’t; if you’re right now face to face with that monster, kick it in the shins and run the other way. I’m sure there are people out there who shoot anything that moves and multiple frames (in macro) of everything that doesn’t. But you do not want to be one of those people unless this is just a hobby for you. If you want to do this and be successful you MUST specialize or have the appearance of specializing. (Read more)

Part 2 in the series is a discussion of the Four Pillars–Creativity, Congruency, Consistency and Commitment.

Part 3 is a discussion of Your Website.

On Monday, there is the promise of Part 4–Marketing Material so if you like the first three you’ll want to check back.


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