ChromaticSoul :: The Blog

Why You Lost the Sale

Posted on: 7 November 2007

Everybody who is in sales wants to get the sale. Right? Well, that should be everybody but the customer.

Jeffrey Gitomer has a good article on what may have gone wrong if you find yourself sitting there without the sale:

Everybody wants to close the sale. You want to close the sale. Your manager wants you to close the sale. Your manager’s boss wants you to close the sale. Your CEO wants you to close the sale. Your accounting department wants you to close the sale. I want you to close the sale.Everybody wants you to close the sale – except the customer. They don’t want to be closed, and they hate salespeople that try to close. Customers want to buy. You know my mantra: People don’t like to be sold, but they love to buy.

Read the rest of the article to find out what you can do to improve your sales.

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