ChromaticSoul :: The Blog

What to Consider When Choosing a Photographic Niche

Posted on: 2 April 2008

I just love Photopreneur. If you don’t already subscribe to their RSS, you really should. This is really a great source. If you’re just out there shooting photos and you’re not sure what niche you want to focus on, this is something you should take a look at.

It’s probably the most powerful strategy any photographer can choose. Decide to specialize in a particular type of photography and you can reduce the competition, build a brand and focus your marketing.

You’ll find it much easier to land — and keep — buyers and you’ll grow into an expert not just on your field of photography but, no less importantly, on marketing to buyers within that field.…

…But the choice of niche is always going to be vital. Choosing the wrong subject to sell can be as costly a mistake as a shop loading up on the wrong inventory. Here are the things you should consider when closing in on a niche. [via Photopreneur]

You should also check out the article on Unusual Photography Business Niches.


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