ChromaticSoul :: The Blog

Branding Your Business

Posted on: 12 July 2008

So you’re starting out with a photography business. You have a lot to think about. One of those many items to consider is called “branding.” Yes, it is important to have branding in the sense of your logo, but I’m referring to a broader sense of branding. Let’s first see how wikipedia defines branding.

A brand is a collection of images and ideas representing an economic producer; more specifically, it refers to the concrete symbols such as a name, logo, slogan, and design scheme. Brand recognition and other reactions are created by the accumulation of experiences with the specific product or service, both directly relating to its use, and through the influence of advertising, design, and media commentary. A brand is a symbolic embodiment of all the information connected to a company, product or service. A brand serves to create associations and expectations among products made by a producer. A brand often includes an explicit logo, fonts, color schemes, symbols, sound which may be developed to represent implicit values, ideas, and even personality. [wikipedia.org]

Wow. That’s a lot to consider. Well, fear not, HyperPhocal has outlined six steps to help the budding entrepreneur begin to consider branding of their new business. Briefly the steps include:

  1. Determine your Target Audience
  2. What does your Audience Want?
  3. Create your Brand.
  4. Build your Brand
  5. Drive Consistency
  6. Propagate your Brand

This is all very good information and the full discussion can be found over on HyperPhocal.

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