ChromaticSoul :: The Blog

Selling Solo vs. Working With a Gallery

Posted on: 6 August 2008

A great post by Edward Winkleman:

In summary then, I feel the advantages (today at least, and not considering the personal relationship an artist might have with any given dealer) of working with a gallery include:

  • Greater chance at receiving significant critical response
  • Bigger market than any artist might be able to get on their own
  • Context for solo exhibitions
  • Ongoing dialog that supports their work
  • Greater likelihood of entering museum collections

The disadvantages (again leaving out inter-personal relationship issues) include:

  • Getting the g*ddam gallery to work with you in the first place
  • Sharing the proceeds of sales
  • Being locked into a less-than-desirable situation possibly
  • Being ripped off possibly
  • Having your work misrepresented possibly

Click here to read the entire article.


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