ChromaticSoul :: The Blog

Marketing 101 by Photo Business and News Forum

Posted on: 7 November 2008

Photo Business & News forum shows readers step-by-step the benefits of using Vertical Response, self-service direct marketing.

If you have a need for online surveys, email newsletters, or direct mail postcards, this is well worth the read. Vertical Reponse can handle everything from list management to reporting and analytics. They even have online training to help get you up and running.

Readers might also be interested in Marketing 201: AdBase

So, how do you go about marketing yourself when you want a ready-made solution that you can implement in a brief period of time, with maximum impact? You outsource.

You are a specialist in your field – photography. So too, was your wet-lab technician in processing your film. So too, are you struggling with mastering photoshop/lightroom/etc in your post-production and workflow efforts. All of these things presumes you have work. However, what if you don’t have any? Want more? Want to promote your new website?

We outlined how to use a bare-bones solution like Vertical Response (Marketing 101: Bare-Bones-ing It With Vertical Response, 10/5/08), and that works – when you actually have a list of people to market to. What if you don’t? Then, how much will it cost you each month in time, or dollars out-laid to an assistant to update your lists? I submit that your monthly costs will exceed $60 or so, and if that’s the case, then why not entrust it to an outsourcing solution like many other things we outsource? Why not let a professional handle the distribution of your marketing materials? Heck, you entrusted the postman when you were using snail mail!

To that end, I thought I’d walk you through my experience using the service AdBase. Step-by-step, so you can see how easy it is. [via Photo Business and News Forum.]


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