ChromaticSoul :: The Blog

How to Present Your Work: Fine Dining or Cafeteria Style

Posted on: 13 January 2009

David Ziser offers some helpful suggestions to photographers on different ways to present your work.

Most photographers go out shoot to photograph high school seniors, family portraits, wedding photographs, babies, executives or whatever. Once those images are out of the camera and onto the computer, the photographer has to decide what kind of presentation he’s going to make to his client of those images.

For many photographers, it’s simply getting them posted online, letting the client make their choices, place their order, and then deliver the finished images. By the way, two week’s ago, in my post, “Are You Doing Your Customers A Disservice and Cheating Yourself As Well?” I discussed that this was probably not the best way to maximize the impact of your images or your sales with your client.

Some photographers may present the images in some kind of a proof presentation. But, as I said last week, unless we are proactively involved with our clients in the sales process, expect the sales to go nowhere.

The main reason for this lack of sales, both in the Internet proofing and what has been called the proof pass for a number of years, is the fact that the client really has no way of knowing what all the different image possibilities are and in what various means they could enjoy their photographs – they are only picking out pictures, but never any product! [via Digital ProTalk]

Read the rest of the story. It’s well worth it and will help you create a more professional portfolio.


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  • thebail: Reblogged this on Underwater Ap
  • Veronica Lynne: Did you use it? It's RODEO time! That might make a good pic for the fb page to.
  • Veronica Lynne: Certainly. I am flattered. Just give credit--ChromaticSoul Photos. Also, I would love to see how you use it. The rodei is this weekend! Veronica Lynn
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