ChromaticSoul :: The Blog

Posts Tagged ‘backgrounder

Yes, many professional photographers have seen a major downturn in business as digital enables even rank amateurs to capture some pretty good pictures.  Some disenchanted professionals may even feel that it’s all over for the professional photographer.  They are wrong! They must not know about our ace in the hole: the simple fact that people want to look their very best in photographs, at least for special situations.  People still spend a lot on clothes, they worry about their hair, they spend tons of money on skin creams and makeup, and even expensive cosmetic surgery – all to look better.  When it comes to photographs of themselves, while they may not care about snapshots that are going to go into the proverbial shoebox or stay forever as a digital file locked into some hard drive, they do really care about how they look in a serious lasting image of themselves.  In fact, a major reason many people don’t go to the professional photographer for a portrait is that they fear how bad they are going to look!

Read this month’s issue of the Backgrounder and find out how you can turn this into a business opportunity.

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