Archive for the ‘marketing’ Category
IRISBook
Posted on: 17 June 2010
If you’re using photobooks to market your work, you may want to check out a new kid on the blook–IRISBook.
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IRISbook is a boutique photo book company for professional photographers looking for a modern approach to showcase work to clients. We create stunning, handcrafted, press printed books with the utmost care for quality and attention to detail. Being photographers ourselves, we have a first-hand understanding of your needs and your desire for excellence. This allows us to offer superior, personalized and knowledgeable service. We strive to offer a distinguished, beautiful product that will show off your talent and truly impress your clients.
- Visit our website to see our products
- Take a look at our 2010 price list
- Sign up for an account
It may be a little pricey for the amateur photographer, but the seasoned professional will appreciate the quality and price of this new company.
Photojojo is Hiring
Posted on: 4 May 2010
Do you:
- Have baller writing skills?
- Pro-style social media moves?
- Sickening levels of enthusiasm?
- Come up with good ideas AND get shit done?
- Stay ridiculously organized?
- Love photography more than anything?
If you answer yes to these and you love San Francisco, California, then Photojojo may have just the opportunity for you. For more information check out the announcement here.
Gay Weddings: Growing Opportunity?
Posted on: 24 April 2009
- In: business tips | marketing | news | weddings
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For wedding photographers, same-sex marriage shows signs of being good for business. Several states now allow gay marriages or civil unions. More states are likely to follow suit sooner or later, giving gay and lesbian couples across the country an impetus to throw weddings large and small.
Of course, they need photographers and other wedding vendors. But given the controversy around same-sex marriage, the gay and lesbian wedding business is somewhat fraught. Couples worry about which vendors are gay friendly. And photographers are apt to wonder whether they might alienate straight clients by shooting gay weddings.
Now a growing cadre of photographers, frequently driven by a strong sense of social justice, is actively marketing to gay clients. The photographers are counting on a growing acceptance of same-sex marriage around the country to help drive demand in the gay wedding industry.
Among them is photographer Charlotte Geary of Manitou Springs, Colorado, who shot her first same-sex wedding for a lesbian couple in 2006. [via PDN]
Read the rest of the story.
Photo.net has an excellent three-part series on the Lifecycle of a Freelance Photography Job. You begin with the Introduction.
A little over 23 years ago, I had the good fortune to be asked to create a class in the Photography department at the Art Center College of Design (Pasadena, CA), which would help prepare the undergraduates as they transformed from students to emerging professional photographers. Over the years in my Rep/Producer role I created various ways to be more efficient as I juggled jobs. I made logs, and charts, and studied time management programs all with the objective of coming up with a simple way to stay focused on getting the jobs into the studio, getting them executed, and then getting paid in a timely manner. In order to visually convey my ideas to my students I created a paradigm that I could use as an instructional tool to convey the big picture of how to run a successful photography business while concentrating on one job at a time. I called this paradigm, “The Lifecycle of a Freelance Photography Job” because I wanted to get across the idea that each day a photographer goes to work (whether it is in a studio or on location) they have to pay close attention to nine very distinct consecutive phases that are common to all jobs, and each phase represents the next step in the evolution of a job. My theory was that by concentrating on each phase in succession the photographer would be freed up to grow as an artist as well as a business owner because they would know what they had to accomplish at each step, and what was the next step to completion. [via Photo.net]
Be sure to check out the other sections:
Part I: The Six Elements of an Effective Presentation
Part II: Client Contact
Part III: Self-Promotion and Marketing
Will Photograph For Free
Posted on: 28 December 2008
Can this be? Well, yes it can. The idea first comes from Strobist and you’ll find that article here–Four Reasons To Conside Working For Free. Additionally, Chase Jarvis adds his comments on the subject which you can find here.
Read the articles and post your thoughts and suggestions here.
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