ChromaticSoul :: The Blog

Archive for the ‘marketing’ Category


Posted on: 17 June 2010

If you’re using photobooks to market your work, you may want to check out a new kid on the blook–IRISBook.

  • IRISbook is a boutique photo book company for professional photographers looking for a modern approach to showcase work to clients. We create stunning, handcrafted, press printed books with the utmost care for quality and attention to detail. Being photographers ourselves, we have a first-hand understanding of your needs and your desire for excellence. This allows us to offer superior, personalized and knowledgeable service. We strive to offer a distinguished, beautiful product that will show off your talent and truly impress your clients.
  • Visit our website to see our products
  • Take a look at our 2010 price list
  • Sign up for an account

It may be a little pricey for the amateur photographer, but the seasoned professional will appreciate the quality and price of this new company.


Do you:

  • Have baller writing skills?
  • Pro-style social media moves?
  • Sickening levels of enthusiasm?
  • Come up with good ideas AND get shit done?
  • Stay ridiculously organized?
  • Love photography more than anything?

If you answer yes to these and you love San Francisco, California, then Photojojo may have just the opportunity for you. For more information check out the announcement here.

For wedding photographers, same-sex marriage shows signs of being good for business. Several states now allow gay marriages or civil unions. More states are likely to follow suit sooner or later, giving gay and lesbian couples across the country an impetus to throw weddings large and small.

Of course, they need photographers and other wedding vendors. But given the controversy around same-sex marriage, the gay and lesbian wedding business is somewhat fraught. Couples worry about which vendors are gay friendly. And photographers are apt to wonder whether they might alienate straight clients by shooting gay weddings.

Now a growing cadre of photographers, frequently driven by a strong sense of social justice, is actively marketing to gay clients. The photographers are counting on a growing acceptance of same-sex marriage around the country to help drive demand in the gay wedding industry.

Among them is photographer Charlotte Geary of Manitou Springs, Colorado, who shot her first same-sex wedding for a lesbian couple in 2006. [via PDN]

Read the rest of the story. has an excellent three-part series on the Lifecycle of a Freelance Photography Job. You begin with the Introduction.

A little over 23 years ago, I had the good fortune to be asked to create a class in the Photography department at the Art Center College of Design (Pasadena, CA), which would help prepare the undergraduates as they transformed from students to emerging professional photographers. Over the years in my Rep/Producer role I created various ways to be more efficient as I juggled jobs. I made logs, and charts, and studied time management programs all with the objective of coming up with a simple way to stay focused on getting the jobs into the studio, getting them executed, and then getting paid in a timely manner. In order to visually convey my ideas to my students I created a paradigm that I could use as an instructional tool to convey the big picture of how to run a successful photography business while concentrating on one job at a time. I called this paradigm, “The Lifecycle of a Freelance Photography Job” because I wanted to get across the idea that each day a photographer goes to work (whether it is in a studio or on location) they have to pay close attention to nine very distinct consecutive phases that are common to all jobs, and each phase represents the next step in the evolution of a job. My theory was that by concentrating on each phase in succession the photographer would be freed up to grow as an artist as well as a business owner because they would know what they had to accomplish at each step, and what was the next step to completion. [via]

Be sure to check out the other sections:

Part I: The Six Elements of an Effective Presentation
Part II: Client Contact
Part III: Self-Promotion and Marketing

Can this be? Well, yes it can. The idea first comes from Strobist and you’ll find that article here–Four Reasons To Conside Working For Free.  Additionally, Chase Jarvis adds his comments on the subject which you can find here.

Read the articles and post your thoughts and suggestions here.


Let’s face it, in the current economy fine art is difficult to sell. It seems the American public has enough (sometimes not even that) to spend on the basic necessities of life (food, home, clothing, etc.). There just isn’t enough “extra” money left over for what in education is known as “extra curricular.” So if you’re business depends on marketing, take note.

We’ve done a fair amount of research on the subject, and here are some significant statistics that have born themselves out to be true from multiple sources. You can find more stats at EmailStatCenter. ..

While there is a lot more insightful information at EmailStatCenter, these are several of the items that are applicable to what we do. Keep in mind while reading items, that there’s a difference between B2B and B2C, and you need to know which of these markets you are reaching out to, and segmenting and designing your outreach specific to them. Also take note – some of the above details are about retail marketing, so consider how that might be different from your efforts, if it is. [via Photo Business News & Forum]

Read the rest of the story and check out the statistics here.

Buyers are looking beyond Getty and Corbis and their sub-divisions for photos that are different and original. We’ve seen that they’re approaching photographers on Flickr, even when those images aren’t being offered for sale, and they’re looking through personal galleries too.

Dan James, for example, works at a small Web company that employs fourteen people. In the last two years, four of the people at his firm have been approached by buyers who wanted to purchase their images. …

…Although the marketing had been simple – none of the photographers had done anything to promote their pictures other than upload and keyword them – the negotiations were difficult and conducted by email. None of the sellers had any idea how much the photos should cost while the buyers were experienced professionals keen to land a usable photo at a rock-bottom price. Dan’s response to that experience has been to build a service that allows anyone to upload any image they want and make it available for sale. [via Photopreneur]

Read the rest of the story and find out about Dan’s new business.

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  • thebail: Reblogged this on Underwater Ap
  • Veronica Lynne: Did you use it? It's RODEO time! That might make a good pic for the fb page to.
  • Veronica Lynne: Certainly. I am flattered. Just give credit--ChromaticSoul Photos. Also, I would love to see how you use it. The rodei is this weekend! Veronica Lynn