ChromaticSoul :: The Blog

Archive for the ‘business tips’ Category

Photographers who think their Web sites are simply online versions of their print portfolios aren’t taking advantage of the way people use the internet to find information, and look for products and services they want, says Allen Murabayashi of PhotoShelter. The co-founder of the Web site design and hosting service offered tips for making your site  a more effective marketing tool…

I just downloaded a video tutorial called, “Your Web Site is Killing Your Business.” On May 25, pdn had a virtual trade show called “Focus on Wedding and Portrait Photography. You can log in for free and watch/listen to many other great presentations.

Murabayashi said that search engine optimization (SEO) does not mean just making sure your name pops up in Google. “The goal of search engine optimization is unsolicited web traffic from people looking for goods and services you can supply.”

He ran through the factors that influence how Google ranks sites, and that can determine whether or not your site appears on page one of a search.  The most important factors are external links to your site, and on-page factors, including titles and other text (via pdn)

Yes, many professional photographers have seen a major downturn in business as digital enables even rank amateurs to capture some pretty good pictures.  Some disenchanted professionals may even feel that it’s all over for the professional photographer.  They are wrong! They must not know about our ace in the hole: the simple fact that people want to look their very best in photographs, at least for special situations.  People still spend a lot on clothes, they worry about their hair, they spend tons of money on skin creams and makeup, and even expensive cosmetic surgery – all to look better.  When it comes to photographs of themselves, while they may not care about snapshots that are going to go into the proverbial shoebox or stay forever as a digital file locked into some hard drive, they do really care about how they look in a serious lasting image of themselves.  In fact, a major reason many people don’t go to the professional photographer for a portrait is that they fear how bad they are going to look!

Read this month’s issue of the Backgrounder and find out how you can turn this into a business opportunity.

I love gadgets. I really like to try out new technology and find out if it really can improve quality, decrease time, or is it just a fine gadget to have. Well Epic Edits has generated a list of Must Have Online Tools for Professional Photographers. That list includes:

  1. The Library of Congress
  2. Getty Images
  3. Sports Shooter
  4. Photography Blog
  5. Photojojo
  6. Digital Photography Review
  7. About.com
  8. Smugmug
  9. Photo.Net
  10. Digital Photography Magazine

How many of these do you have? If you are wondering why these are important tools for photographers read the complete article here.

For wedding photographers, same-sex marriage shows signs of being good for business. Several states now allow gay marriages or civil unions. More states are likely to follow suit sooner or later, giving gay and lesbian couples across the country an impetus to throw weddings large and small.

Of course, they need photographers and other wedding vendors. But given the controversy around same-sex marriage, the gay and lesbian wedding business is somewhat fraught. Couples worry about which vendors are gay friendly. And photographers are apt to wonder whether they might alienate straight clients by shooting gay weddings.

Now a growing cadre of photographers, frequently driven by a strong sense of social justice, is actively marketing to gay clients. The photographers are counting on a growing acceptance of same-sex marriage around the country to help drive demand in the gay wedding industry.

Among them is photographer Charlotte Geary of Manitou Springs, Colorado, who shot her first same-sex wedding for a lesbian couple in 2006. [via PDN]

Read the rest of the story.

Covering breaking news immediately with small or shrinking staffs can be difficult at any organization.

That was, until now.

Matthew Stoff of The (Nacogdoches) Daily Sentinel shared an excellent Twitter breaking news widget tutorial (including the code needed) that he and Lead Developer David Durrett created.

In an e-mail interview, Stoff said they have been using the tool since January, “The reporters were excited because it meant no longer relying on Web staff to publish up-to-the minute headlines, which, for us, is a process that is slower than we’d like. As a result, we’ve been much more flexible about getting intermittent updates published quickly. I’m referring to new facts that don’t warrant an entire rewrite by themselves, but help to flesh out a breaking news incident.” [via Poynter Online]

Read the rest of the story.

What just about any photographer loves about showing work to someone outside the industry—say, friends and family—is the flattery. You’re suddenly hearing praise such as, “Wow! You should sell prints.” Next thing you know, you’re thinking how easy it would be to market your prints through a Web storefront. And then you’re daydreaming about the financial windfall.

Los Angeles photographer Sharon Montrose has had enviable success. In late October she started selling her prints of animals on etsy.com, an online mall where artisans offer their handmade products. “I didn’t do it for the money,” or for the prestige that comes with a gallery exhibit, she says. “I wanted to make my prints affordable to people.” The day after she opened her store, the orders began pouring in. In just over six weeks, she sold about 550 prints for $25 and up. [via PDN]

Read the rest of the article.

Many photographers dream of setting up a Web site to sell prints of their work, then sitting back while the orders (and the money) come in.

It turns out that selling prints online is hard work. Competition is fierce, not only from other photographers, but from graphic artists and illustrators offering decorative prints through their online stores. And buyers are often reluctant to purchase prints they haven’t actually seen, except at a relatively low price or from a big name photographer.

For photographers determined to try, however, it is possible to generate modest revenue  from online print sales. Colorado photographer Cole Thompson has been selling prints online for several years, and earned $20,000 in revenue last year. In this audio slide show, he describes how he drives traffic to his Web site and sells prints by methodically building relationships with his customers. [via PDN]

Check out the video slideshow.



  • None
  • thebail: Reblogged this on Underwater Ap
  • Veronica Lynne: Did you use it? It's RODEO time! That might make a good pic for the fb page to.
  • Veronica Lynne: Certainly. I am flattered. Just give credit--ChromaticSoul Photos. Also, I would love to see how you use it. The rodei is this weekend! Veronica Lynn